The core pillars of our company and culture resonate in everything we do.

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From ideation to shelf, no one gets to market quicker.

We can move at “Heartland speed” because we’re a vertically-integrated company, meaning Heartland is a one-stop-shop that can execute every element from ideation to shelf. This includes Research & Development (R&D); market research; quality; packaging design/creative work through our in-house agency, The Workshop; manufacturing; distribution; and operations.

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We’re nimble, meeting our customers’ needs and adapting to an ever-changing market.

Our system is designed to be responsive to customers’ requests. We’re built to adjust on the fly, responding to customers’ needs or the changing demands of a competitive market.

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We’re driven, solving problems and reinventing what’s possible.

Our dedication to innovation and growth is why we invest in R&D, new channels, products, flavors, packaging, production capabilities and more.